“No Goodbyes, Just See You Later…” – Ramon Arteficio

Last December 1, 2009 – Canon Marketing Philippines had their annual media Christmas party. As expected, it was a blast. No less than its President and CEO Mr. Ramon Arteficio led the merriment. Mr. A (as he is fondly called by everyone) was in his usual happy mood – cracking jokes while giving away raffle prizes to his media friends.

While everyone is having fun, I can’t help but be sad as well. I am witnessing Mr. A’s last Christmas party with the Philippine press. Yes, you heard it right – the December 1 media party of Canon will be Mr. A’s last party with the press people.

Nobody knew about this development except Mr. A and I. He told me about this a week ago – a promise he made a couple of years back. He said and I quote “Jerry, if that day comes for me to retire – you will be first one to know”. A promise he made, and a promise he kept.

By the end of the year, Mr. Ramon Arteficio will be stepping down as President and CEO of Canon Marketing Philippines. After being with Canon for 21 years, Mr. Arteficio bids farewell to the company he help build. I was fortunate enough to be able to interview Mr. A regarding his retirement, and I want to share this with you:

Question: Why are you leaving Canon?
Ramon Arteficio (RA): I am leaving Canon since I have reached the retirement age of 61 years as per the Canon Retirement Policy. I have in fact been extended already for one year but I have decided to retire from my post as President and CEO of Canon Marketing Philippines to allow for a new generation of leadership to step forward. I am confident that they can lead the company to brighter levels of excellence.

Q: What would you say is your biggest contribution to the industry? And to Canon?
RA: I had started in the company as a Senior Vice President for Sales and Marketing and with the Canon culture of developing and fostering growth within our own employees, I was able to become the first Filipino president.

We currently reached our second all time high sales this year despite the current calamities and other external factors. But we still manage to press on and move forward. When it started in 1997 as a P150 million company, in just a span of 12 years, it has grown into a P3 billion company. Canon is one of the pioneers in developing the digital camera business in the country and together with the investments we have made in service infrastructure and in the advertising industry, Canon has the capacity and capabilities to become even more successful in the long run.

I am most proud for having brought Canon cameras to its no. 1 market share position in the country. I would also consider as one of my biggest contributions, having built up the organization into a lean and mean team that can overcome whatever comes our way.

Q: What are you excited about – the day after the retirement?
RA: I suppose it would be nice not to have to wake up early to rush to work in the morning. I will now be able to spend my days leisurely and enjoy life with my grandchildren.

Q: What are you afraid of the day after your retirement?
RA: I am afraid of being offered to work again! I would be in such a dilemma if that would happen.

Q: what will you miss most about your work and the industry?
RA: I will miss the gatherings, press conferences and interactions with the press. Especially the Christmas parties where we are able to enjoy and relate to one other on a different level.

Q: Your message to your staff / partners / clients?
RA: My general message to all is to BE HAPPY. You only need to maintain a win/win attitude to achieve success.

Specifically to my CMP family: I have always advised them to treat the company like it was your own. Its success grows in parallel to your own growth.

To our partners and clients: I would like to thank you for your continuous support for Canon in the Philippines. What we are today could have not been possible without your partnership. You have an important role in the company’s success and I hope that you will help to carry on what has already been started. It is a great privilege to work with talented, dedicated partners such as yourself and your companies.

Q: What is next for you after Canon?
RA: I will be starting my “Apo”stolate – which means I will be spending more time with my apo’s. I am also looking forward to traveling more often.

Q: On your successor:
RA: I would also like to take this opportunity to introduce the incoming President and CEO of Canon Marketing (Philippines), Inc. – Mr. Alan Chng. He will be taking over the post next year. His strong background in Canon and extensive experience provides a solid foundation for his leadership. I hope that you will extend the same good working relationship with him as you have with me.

This is one story I really wish I won’t be writing. It saddens me to see one of my trusted and valued friend leaving the industry, but then again I am happy because I can feel my friend is happy with his decision. He is actually looking forward to that day – becoming a private and ordinary human being again.

Thank you Mr A for the laughter, wisdom, love, trust, support and for the friendship you have accorded me. I will never forget the time when you were there during the lowest point of my life, for offering your prayers and time. I wish you all the best, happiness and good health.

In my book, you will always be my CEO. Hope to see you at the 2010 Canon Christmas party – this time not as a CEO but as guest. And to continue our long time tradition – I do wish that you win a printer too. 🙂

God Bless you Mr. Ramon Arteficio.

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3 comments so far

  1. […] See related article here – “No Goodbyes, Just See You Later…” – Ramon Arteficio […]

  2. Randy Kanapi on

    more power to you Mon!! …and thanks for your many contributions to the industry. 😉

  3. Jino Alvarez on

    Goodluck, Mon!


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